Our Story
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The Lands Collection originated from a simple idea: can a
diamond's distinctive character mirror the essence of its wearer? Across history, diamonds have symbolized courage, elegance, luxury, and spiritual unity. Those from Northern Canada stand apart, embodying a unique narrative
shaped over millions of years. These diamonds, formed amidst Earth's transformative events, encapsulate epochs of evolution that have shaped our
world today.
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Each diamond, born from deep within the Earth, tells a story—a testament to a specific moment in time. From the 75 million-year-old elegance of Diavik diamonds to the vibrant hues of Ekati's 45-55 million-year-old gems, and the primordial glow of Gahcho Kué's 500 million-year-old treasures, every stone reflects the Earth's depth and history.
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The Lands Collection reveres these diamonds and the communities they touch in Northern Canada. Located in Yellowknife, Northwest Territories, Lands Collection is dedicated to refining diamonds with cutting-edge technology while training locals in the art of diamond polishing. Each piece of jewelry not only embodies Earth's treasures but also enriches the lives of those
involved.
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Through designs tailored to highlight each diamond's unique personality, Lands Collection bridges ancient traditions with modern sensibilities, offering personalized diamond jewelry that mirrors your own essence.