Our Story
The beginning
LANDS began with a simple concept, the belief that a diamond’s essence or nature can reflect that of its wearer. Our luxury jewelry features ethically sourced, natural Canadian diamonds, meticulously set in an exclusive Italian-designed metal. Each gem, formed over millions of years beneath Canada’s rugged landscapes, carries a story of strength, transformation, and timeless beauty.
A Storytelling brand
Forged deep within the Earth, each natural Canadian diamond tells a unique story—a rare and magical moment of metamorphosis frozen in time. The pristine, 75-million-year-old diamonds from the Diavik Mine embody timeless elegance, while Ekati’s 45–55 million-year-old gems radiate warm, earthy hues. Gahcho Kué’s 500-million-year-old diamonds glow with a primordial brilliance, capturing the ancient energy of the land. Every stone is a reflection of the Earth’s depth, history, and enduring beauty.
harmony in community
The LANDS Collection honors both the rare beauty of natural Canadian diamonds and the communities that bring them to life. Based in Yellowknife, Northwest Territories, we are committed to ethical craftsmanship—utilizing cutting-edge diamond refining technology while training local artisans in the art of diamond polishing. By keeping this process close to home, we support economic growth, preserve traditional craftsmanship, and ensure every conflict-free diamond is ethically sourced and expertly cut.
Jewelry evolved
More than just jewelry, each piece is a symbol of sustainability, community empowerment, and the brilliance of Earth's treasures. Designs tailored to highlight each diamond's unique personality, Lands Collection uses ancient traditions with modern innovation to offer personalized diamond jewelry that reflects the nature of the wearer.